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YAHOO FANTASY BASEBALL

Yahoo Fantasy Baseball offers fans a thrilling way to immerse themselves in America's favorite pastime. With Yahoo's user-friendly platform, baseball enthusiasts can create or join leagues, draft their dream teams, and compete against friends or fellow fans. Whether you're a seasoned fantasy player or new to the game, Yahoo Fantasy Baseball provides an engaging and interactive experience that brings the excitement of the MLB season to life.

Objective: Shape habits, perceptions, and beliefs to make engaging in Fantasy Baseball effortless with Yahoo Fantasy.
Task: Create a marketing campaign to drive Fantasy Baseball registrations, public league sign-ups, and drafted teams by reframing how people think about Fantasy Baseball.
Tools: Figma, Photoshop, Google Slides
Design choice: Design marketing materials that emphasize the ease of joining the Fantasy Baseball action with Yahoo's public leagues, targeting previous Fantasy Baseball users and Yahoo Sports visitors interested in baseball.

ABOUT ME

LANDNG PAGE
BANNER ADS
ACQUISITIONS

Ernst & Young - CCaSS

Partnered closely with the Head of Creative in brainstorming and creating a set of branding materials for CCaSS - this includes email, newsletter designs, zoom backgrounds, presentations  and event designs.

BRAND REFRESH

 VISUAL IDENTITY

ART DIRECTION

LANDING PAGE

The landing page is designed to promote Yahoo Fantasy Baseball's new season, encouraging users to draft their roster by creating or joining a league. The page is optimized for both desktop and mobile devices to ensure a seamless user experience.

HEADER/MAIN CONTENT

  • The header prominently features the Yahoo Fantasy Baseball logo and a headline announcing the new season.

  • A drop-down menu provides quick access to different sections.

  • A banner ad across the top of the page reads "It's Fantasy Baseball Time," capturing users' attention and setting the tone for the season.
     

LEAGUE OPTIONS

  • Offers "Create League" or "Join League" choices.

  • For creating a league, the page guides users through the setup process, including selecting draft dates, league formats, and inviting friends to join.

  • For joining a league, users are presented with a list of available leagues based on their preferences, such as league size, draft format, and scoring settings.
     

FOOTER

  • Contains links to social media and policies.

MOBILE OPTIMIZATION

  • The layout is optimized for smaller screens, with a simplified design that maintains key information and functionalities.

  • The drop-down menu from the top is easily accessible, providing quick navigation to different sections of the site.

  • Responsive design - adjusting to different screen sizes and orientations to provide a seamless browsing experience.
     

Overall, the landing page is designed to attract users to Yahoo Fantasy Baseball, emphasizing the excitement and camaraderie of playing in a league while offering a user-friendly interface for drafting rosters and managing teams.

FIGMA PROTOTYPE HERE

BANNERS

Capture the essence of the baseball season with our 'It's fantasy baseball time' banner ad. This sleek and modern design invites users to join a public league and draft their team instantly. The bold typography and vibrant colors create a sense of excitement, while the imagery of baseball players adds a dynamic touch. With a clear call-to-action, this ad is designed to drive engagement and attract fantasy baseball enthusiasts. Whether accessed on Net SUSI or through the Adobe Sports App, this banner promises a seamless experience for users to dive into the world of fantasy baseball. Join the league today and start drafting your winning team!

ACQUISITONS

Desktop and Mobile Design for Fantasy Baseball League - it highlights the user-centric approach of the design, emphasizing its ability to cater to the needs and preferences of players, commissioners, and general fans.

PURPOSE 

Our design focuses on inviting players to join a league, offering them a platform to connect with others and find fellow Yahoo Fantasy users to compete with. Players enjoy the freedom to select their scoring type and draft players at their convenience, ensuring a personalized and enjoyable experience.

FOR COMMISSIONERS

The design features a prominent call-to-action for commissioners, making it easy for them to renew their league. This helps in maintaining a lively and engaging competition within the league.

FOR GENERAL FANS

General fans are encouraged to draft their fantasy baseball roster by either creating their own league or joining an existing one. To facilitate this, the design recommends trying a public league, providing an avenue to team up with other enthusiasts who share their passion for the game.

 

USER-FRIENDLY INTERFACE 

The design is optimized for both desktop and mobile devices, ensuring a seamless experience across different platforms. This accessibility allows users to enjoy Yahoo Fantasy Baseball whenever and wherever they want, enhancing their overall fantasy baseball experience.

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