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Discovery

The fundraising campaign I developed features a series of captivating design concepts aimed at inspiring donors. These designs symbolize perseverance, determination, and collaboration, using a mountain as a metaphor to convey the idea of overcoming challenges through teamwork. The imagery of people hiking up the mountain emphasizes unity, encouraging individuals to contribute to the cause.

 
Objective: Create design concepts for a fundraising campaign promoting unity and perseverance for a great cause.
Task: Create visual elements that signify perseverance, determination, and collaboration, inspiring donors to see the fundraising goal as a challenging yet achievable summit they can reach through teamwork.
Tools: Photoshop
Design choice: Incorporate imagery of people hiking up a mountain to visually convey messages of unity and teamwork, using the mountain as a powerful metaphor to motivate people to support the campaign and be part of a collective effort to overcome obstacles and achieve success.

ABOUT ME

FUNDRAISING CAMPAIGN

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Ernst & Young - CCaSS

Partnered closely with the Head of Creative in brainstorming and creating a set of branding materials for CCaSS - this includes email, newsletter designs, zoom backgrounds, presentations  and event designs.

BRAND REFRESH

 VISUAL IDENTITY

ART DIRECTION

When we look at Tom Brady, it is almost impossible to look at Brady's success and not consider him the greatest quarterback of all time. His record Super Bowl appearances are more than any other team has and have produced seven rings — the most by any player — and he has never had a losing season as a starter. He has the most Super Bowl MVPs in NFL history, while he's the only NFL player with seven championships.

The 55-page presentation dives deep into his accomplishments throughout his excellent NFL career, overall awareness and appeal ranking among his peers on NFL Quarterbacks, the level of fan passion and connection to Tom Brady as well as the massive values, impressions and engagements generated from Brady’s massive social media exposure and brand endorsements. The celebrity evaluation assessment provides companies with clear insights into the talent landscape to assist in strategic business decisions on a global scale.

 

My role is to tackle on this challenge in creating all the visual elements and creating an impactful stories through data visualization. 

When we look at Tom Brady, it is almost impossible to look at Brady's success and not consider him the greatest quarterback of all time. His record Super Bowl appearances are more than any other team has and have produced seven rings — the most by any player — and he has never had a losing season as a starter. He has the most Super Bowl MVPs in NFL history, while he's the only NFL player with seven championships.

The 55-page presentation dives deep into his accomplishments throughout his excellent NFL career, overall awareness and appeal ranking among his peers on NFL Quarterbacks, the level of fan passion and connection to Tom Brady as well as the massive values, impressions and engagements generated from Brady’s massive social media exposure and brand endorsements. The celebrity evaluation assessment provides companies with clear insights into the talent landscape to assist in strategic business decisions on a global scale.

My role is to tackle on this challenge in creating al the visual elements and creating an impactful stories through data visualization.

We were commissioned to design this space early after the entire building was built. Our new program included wide living room and kitchen, home theater, a master bedroom - and the most important feature: a rooftop swimming pool.

AREA.

2604 SQFT · 242 SQM

ROOMS.

4 ROOMS · 2 BATHS

HIGHLIGHTS.

LOUNGE

LET'S KEEP IN TOUCH

Thanks!

CREATED WITH LOVE ❤

©2023 BY RONNA TSANG

CREATED WITH LOVE ❤

LET'S KEEP IN TOUCH!

Thanks!

DESIGN DISTRICT

SAN FRANCISCO, CA 94103

©2023 BY RONNA TSANG

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