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Ernst & Young (CCaSS)
As Art Director and Visual Designer, I was responsible for developing a new visual identity for the Climate Change and Sustainability Services (CCaSS) team. This project involved creating a visual identity playbook that outlines guidelines for various materials, all while aligning with EY's brand standards. The goal was to craft a cohesive and engaging visual identity that highlights CCaSS’s core values and mission, with a distinct emphasis on sustainability.
Objective: Develop a visual identity that reflects EY's CCaSS mission and focus on sustainability.
Task: Created a suite of branding materials, including the CCaSS visual identity playbook, presentations, Zoom backgrounds, event designs, email templates, newsletters, and banner ads.
Tools: Figma, Photoshop, Illustrator, AfterEffects, Keynote, Powerpoint.
Design choice: Our design strategy blended EY's established branding with CCaSS's sustainability focus, avoiding clichés and opting for human-centric, abstract, urban, and innovative visuals. This approach resulted in a visual identity that effectively supports CCaSS's mission of driving positive change for sustainability.
ABOUT ME
Art Direction
Brand Refresh
Visual Identity
Presentation
Ernst & Young - CCaSS
Partnered closely with the Head of Creative in brainstorming and creating a set of branding materials for CCaSS - this includes email, newsletter designs, zoom backgrounds, presentations and event designs.
BRAND REFRESH
VISUAL IDENTITY
ART DIRECTION
ABOUT/VISION
CCaSS (Climate Change and Sustainability Services) is a dedicated service area at EY (Ernst & Young), integral to EY's mission of building a better working world. CCaSS helps organizations address environmental challenges, manage climate-related risks, and implement sustainable practices. Our services include sustainability strategy development, risk assessment, and reporting. We guide businesses in reducing their carbon footprint, improving resource efficiency, and complying with environmental regulations, contributing to a more sustainable future.
EY achieved global carbon neutrality in 2020 and became carbon negative in 2021. Our goal is to be globally net zero by 2025, demonstrating our leadership in sustainability and our dedication to positive change.
When developing CCaSS's visual identity under EY, we aim to strike a balance between maintaining EY's brand consistency and giving CCaSS its own distinct look. We adhere to EY's brand guidelines while also exploring new visual elements tailored to CCaSS's focus on climate change and sustainability. This approach ensures a cohesive link with EY's brand while highlighting CCaSS's unique mission and values.
So how'd we go about it?
By partnering with the Head of Creative, we devised a strategy to highlight the uniqueness of CCaSS's mission—driving positive change and fostering sustainability through human-centered design.
We avoided clichés like generic green imagery and traditional recycling symbols, focusing instead on human-centric, abstract, and urban designs. This approach emphasized the human impact of climate change and conveyed innovation and modernity, aligning with CCaSS's forward-thinking approach.
This design direction set CCaSS apart from competitors and differentiated it from EY's core branding. While maintaining visual consistency with EY, the CCaSS identity stood out, reinforcing its leadership in sustainability and strong connection to the EY brand.
About CCaSS
Collaborating with the Head of Creative, we devised a strategy to emphasize CCaSS's mission of driving positive change and fostering sustainability through human-centered design.
We avoided clichés like generic green imagery and traditional recycling symbols, focusing instead on human-centric, abstract, and urban designs. This approach highlighted the human impact of climate change and conveyed innovation and modernity, aligning with CCaSS's forward-thinking approach.
This design direction set CCaSS apart from competitors and differentiated it from EY's core branding. While maintaining visual consistency with EY, the CCaSS identity stood out, reinforcing its leadership in sustainability and its strong connection to the EY brand.
EY achieved global carbon neutrality in 2020 and became carbon negative in 2021. Our goal is to be globally net zero by 2025, demonstrating our leadership in sustainability and our dedication to positive change.
Developing a distinct Visual Identity for CCaSS under EY
When developing the visual identity for EY's Climate Change and Sustainability Services (CCaSS), our goal was to balance EY's brand consistency with a distinct look for CCaSS. By adhering to EY's brand guidelines and exploring new visual elements, we crafted an identity that aligns with EY while emphasizing CCaSS's focus on climate change and sustainability. This ensures a cohesive link with EY's brand and highlights CCaSS's unique mission and values.
Our approach
CCaSS (Climate Change and Sustainability Services) is a dedicated service area at EY (Ernst & Young), integral to EY's mission of building a better working world. CCaSS helps organizations address environmental challenges, manage climate-related risks, and implement sustainable practices. Our services include sustainability strategy development, risk assessment, and reporting. We guide businesses in reducing their carbon footprint, improving resource efficiency, and complying with environmental regulations, contributing to a more sustainable future.
EMAIL BANNERS
CCaSS stands for Climate Change and Sustainability Services, and it is a specific service area offered by EY (Ernst & Young). EY's CCaSS practice focuses on helping organizations address environmental and sustainability challenges and seize opportunities related to climate change and sustainable practices.
MISSION
PHOTOGRAPHY
When selecting photography for CCaSS's visual identity, as a designer, I face the challenge of avoiding clichéd and overused images like the earth, windmills, or solar panels. To overcome this challenge, we explore alternative approaches that convey sustainability and climate change without relying on typical visuals. Some strategies to consider are:
HUMAN-CENTRIC
Highlight the human element in sustainability efforts by using photographs that showcase people actively engaging in eco-conscious activities, sustainable farming, or community-based projects.
ABSTRACT REPRESENTATIONS
Using abstract images or patterns that symbolize sustainability and climate themes without being too literal.
URBAN LANDSCAPES
Showcase urban environments implementing green technologies, energy-efficient buildings, or sustainable transportation.
MINIMALIST NATURE
Focuses on small natural elements like leaves, water droplets, or animal footprints, emphasizing the importance of conservation.
TECHNOLOGY AND INNOVATION
RepresentS cutting-edge technology, innovation, or data visualization related to climate change and sustainability.
METAPHORICAL CONCEPTS
Employ metaphors and visual analogies to communicate the message indirectly, sparking curiosity and deeper engagement.
AERIAL PHOTOGRAPHY
Capture unique perspectives from above to portray landscapes, ecosystems, or sustainable infrastructure.
DIVERSE PERSPECTIVES
Ensure inclusivity by featuring images of diverse cultures and communities working together for sustainable solutions.
MACRO PHOTOGRAPHY
Zoom in intricate details of natural elements for sustainable products, revealing beauty in the finer aspects.
DOCUMENTARY-STYLE PHOTOGRAPHY
Use documentary-style photography to tell impactful stories about real people and organizations driving sustainability initiatives.
By exploring innovative photography choices and avoiding cliches, we breathe fresh life into CCaSS's visual identity, reinforcing the message of sustainability and climate change in a compelling and authentic manner.
EY CCASS BRAND VISUAL IDENTITY
By adhering to EY's brand guidelines, the visual identity for CCaSS will carry forward the core elements of EY's branding, such as colors, typography, and logo usage, to maintain a cohesive and recognizable link between the two entities.
About CCaSS
CCaSS (Climate Change and Sustainability Services) is a dedicated service area at EY (Ernst & Young), integral to EY's mission of building a better working world. CCaSS helps organizations address environmental challenges, manage climate-related risks, and implement sustainable practices. Our services include sustainability strategy development, risk assessment, and reporting. We guide businesses in reducing their carbon footprint, improving resource efficiency, and complying with environmental regulations, contributing to a more sustainable future.
Creating a distinct Visual Identity for EY's CCaSS
When developing the visual identity for EY's Climate Change and Sustainability Services (CCaSS), our goal was to balance EY's brand consistency with a distinct look for CCaSS. By adhering to EY's brand guidelines and exploring new visual elements, we crafted an identity that aligns with EY while emphasizing CCaSS's focus on climate change and sustainability. This ensures a cohesive link with EY's brand and highlights CCaSS's unique mission and values.
Our Approach
Collaborating with the Head of Creative, we devised a strategy to emphasize CCaSS's mission of driving positive change and fostering sustainability through human-centered design.
We avoided clichés like green imagery and recycling symbols, focusing on human-centric, abstract, urban designs. This highlighted the human impact of climate change and conveyed innovation and modernity, aligning with CCaSS's forward-thinking approach.
We aimed for CCaSS to maintain visual consistency with EY while establishing its own distinct brand identity. Our goal was to set CCaSS apart from competitors and reinforce its leadership in sustainability.
Ernst & Young (CCaSS)
EY’s Climate Change and Sustainability Services (CCaSS) focuses on supporting organizations in their journey toward sustainability and responsible environmental practices. In response to increasing demands for sustainable development, CCaSS provides comprehensive guidance to help businesses manage climate-related risks, align with evolving regulatory standards, and embed environmental, social, and governance (ESG) principles into their operations. By prioritizing long-term value, CCaSS empowers companies to adopt sustainable practices that contribute to positive environmental and social impacts, ultimately fostering resilience and accountability in a rapidly changing global landscape.
CCaSS Visual Identity Playbook
Objective: Develop a visual identity that reflects EY's CCaSS mission and focus on sustainability and climate change.
Task: Created a suite of branding materials, including the CCaSS visual identity playbook, presentations, Zoom backgrounds, event designs, email templates, newsletters, and banner ads.
Tools: Figma, Photoshop, Illustrator, AfterEffects, Keynote, Powerpoint.
Design choice: Working closely with the Head of Creative, we crafted a design strategy that highlights CCaSS’s mission to drive positive change and champion sustainability. Instead of using standard “green” or recycling imagery, we focused on human-centered, abstract, and urban visuals that emphasize the real-world impact of climate change while conveying innovation and forward-thinking values. By blending EY’s established brand elements with CCaSS’s sustainability focus, this approach aligns with EY’s standards while setting CCaSS apart as a leader in sustainability. The result is a visual identity that effectively supports CCaSS’s mission and reinforces its role in fostering global environmental progress.
CCaSS Visual Identity Playbook
Welcome to the CCaSS Visual Identity Playbook. This guide is designed to provide clear and concise guidelines for creating visual materials that represent EY's Climate Change and Sustainability Services (CCaSS). Our aim is to ensure that all visual communications align with EY’s brand standards while highlighting CCaSS's unique focus on sustainability and climate change.
About CCaSS: CCaSS (Climate Change and Sustainability Services) is a dedicated service area at EY (Ernst & Young), integral to our mission of building a better working world. CCaSS helps organizations in addressing environmental challenges, managing climate-related risks, and implementing sustainable practices. Our services include sustainability strategy development, risk assessment, and reporting. We guide businesses in reducing their carbon footprint, improving resource efficiency, and complying with environmental regulations, contributing to a more sustainable future.
Our process: In developing the visual identity for CCaSS, our goal was to balance between EY's brand consistency and a distinct look for CCaSS. By adhering to EY's brand guidelines while exploring new visual elements, we crafted an identity that aligns with EY and emphasizes CCaSS's commitment to climate change and sustainability. This approach ensures a cohesive link with EY's brand while highlighting CCaSS's unique mission and values.
Our approach: Working closely with the Head of Creative, we devised a strategy to emphasize CCaSS's mission of driving positive change and fostering sustainability through human-centered design. We intentionally avoided clichés like green imagery and recycling symbols, opting instead for human-centric, abstract, and urban designs. This approach effectively highlights the human impact of climate change and conveys innovation and modernity, aligning with CCaSS's forward-thinking approach.
Our aim was to maintain visual consistency with EY while establishing a distinct brand identity for CCaSS. By setting CCaSS apart from competitors, we reinforce its leadership in sustainability and showcase its commitment to a better future.
About CCaSS
CCaSS (Climate Change and Sustainability Services) is a dedicated service area at EY (Ernst & Young), integral to EY's mission of building a better working world. CCaSS helps organizations address environmental challenges, manage climate-related risks, and implement sustainable practices. Our services include sustainability strategy development, risk assessment, and reporting. We guide businesses in reducing their carbon footprint, improving resource efficiency, and complying with environmental regulations, contributing to a more sustainable future.
Creating a distinct Visual Identity for EY's CCaSS
When developing the visual identity for EY's Climate Change and Sustainability Services (CCaSS), our goal was to balance EY's brand consistency with a distinct look for CCaSS. By adhering to EY's brand guidelines and exploring new visual elements, we crafted an identity that aligns with EY while emphasizing CCaSS's focus on climate change and sustainability. This ensures a cohesive link with EY's brand and highlights CCaSS's unique mission and values.
Our Approach
Collaborating with the Head of Creative, we devised a strategy to emphasize CCaSS's mission of driving positive change and fostering sustainability through human-centered design. We avoided clichés like green imagery and recycling symbols, focusing on human-centric, abstract, urban designs. This highlighted the human impact of climate change and conveyed innovation and modernity, aligning with CCaSS's forward-thinking approach.We aimed for CCaSS to maintain visual consistency with EY while establishing its own distinct brand identity. Our goal was to set CCaSS apart from competitors and reinforce its leadership in sustainability.
Creating a distinct Visual Identity for EY's CCaSS
When developing the visual identity for EY's Climate Change and Sustainability Services (CCaSS), our goal was to balance EY's brand consistency with a distinct look for CCaSS. By adhering to EY's brand guidelines and exploring new visual elements, we crafted an identity that aligns with EY while emphasizing CCaSS's focus on climate change and sustainability. This ensures a cohesive link with EY's brand and highlights CCaSS's unique mission and values.
Our Approach
Collaborating with the Head of Creative, we devised a strategy to emphasize CCaSS's mission of driving positive change and fostering sustainability through human-centered design.
We avoided clichés like green imagery and recycling symbols, focusing on human-centric, abstract, urban designs. This highlighted the human impact of climate change and conveyed innovation and modernity, aligning with CCaSS's forward-thinking approach.
We aimed for CCaSS to maintain visual consistency with EY while establishing its own distinct brand identity. Our goal was to set CCaSS apart from competitors and reinforce its leadership in sustainability.
