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ERNST & YOUNG - CCASS

As an art director/visual designer, I led the development of  visual elements reflecting CCaSS's commitment to climate change and sustainability, while aligning with EY's brand.  Collaborating with the Head of Creative, we created a distinct visual identity for CCaSS while maintaining a strong brand association with EY.
 
Objective: Create a visual identity that reflects EY's CCaSS mission and focus.
Task: Created a set of branding materials, including email designs, newsletters, Zoom backgrounds, presentations  and event designs.
Tools: Figma, Photoshop, Illustrator, AfterEffects, Powerpoint, Keynote.
Design choice: Our design aimed to blend EY's branding with CCaSS's sustainability focus, avoiding clichés and opting for human-centric, abstract, urban, and innovative visuals. This resulted in a visual identity that aligns with CCaSS's mission of driving positive change for sustainability.

ABOUT ME

BRAND REFRESH
VISUAL IDENTITY
ART DIRECTION

Ernst & Young - CCaSS

Partnered closely with the Head of Creative in brainstorming and creating a set of branding materials for CCaSS - this includes email, newsletter designs, zoom backgrounds, presentations  and event designs.

BRAND REFRESH

 VISUAL IDENTITY

ART DIRECTION

ABOUT/VISION

CCaSS (Climate Change and Sustainability Services) is a dedicated service area at EY (Ernst & Young), integral to EY's mission of building a better working world. CCaSS helps organizations address environmental challenges, manage climate-related risks, and implement sustainable practices. Our services include sustainability strategy development, risk assessment, and reporting. We guide businesses in reducing their carbon footprint, improving resource efficiency, and complying with environmental regulations, contributing to a more sustainable future.

EY achieved global carbon neutrality in 2020 and became carbon negative in 2021. Our goal is to be globally net zero by 2025, demonstrating our leadership in sustainability and our dedication to positive change.

When developing CCaSS's visual identity under EY, we aim to strike a balance between maintaining EY's brand consistency and giving CCaSS its own distinct look. We adhere to EY's brand guidelines while also exploring new visual elements tailored to CCaSS's focus on climate change and sustainability. This approach ensures a cohesive link with EY's brand while highlighting CCaSS's unique mission and values.

So how'd we go about it?
By partnering with the Head of Creative, we devised a strategy to highlight the uniqueness of CCaSS's mission—driving positive change and fostering sustainability through human-centered design.
 
We avoided clichés like generic green imagery and traditional recycling symbols, focusing instead on human-centric, abstract, and urban designs. This approach emphasized the human impact of climate change and conveyed innovation and modernity, aligning with CCaSS's forward-thinking approach.
 
This design direction set CCaSS apart from competitors and differentiated it from EY's core branding. While maintaining visual consistency with EY, the CCaSS identity stood out, reinforcing its leadership in sustainability and strong connection to the EY brand.

ABOUT/VISION

CCaSS (Climate Change and Sustainability Services) is a dedicated service area at EY (Ernst & Young), integral to EY's mission of building a better working world. CCaSS helps organizations address environmental challenges, manage climate-related risks, and implement sustainable practices. Our services include sustainability strategy development, risk assessment, and reporting. We guide businesses in reducing their carbon footprint, improving resource efficiency, and complying with environmental regulations, contributing to a more sustainable future.

When developing CCaSS's visual identity under EY, we aim to strike a balance between maintaining EY's brand consistency and giving CCaSS its own distinct look. We adhere to EY's brand guidelines while also exploring new visual elements tailored to CCaSS's focus on climate change and sustainability. This approach ensures a cohesive link with EY's brand while highlighting CCaSS's unique mission and values.

So how'd we go about it?
By partnering with the Head of Creative, we devised a strategy to highlight the uniqueness of CCaSS's mission—driving positive change and fostering sustainability through human-centered design.
 
We avoided clichés like generic green imagery and traditional recycling symbols, focusing instead on human-centric, abstract, and urban designs. This approach emphasized the human impact of climate change and conveyed innovation and modernity, aligning with CCaSS's forward-thinking approach.
 
This design direction set CCaSS apart from competitors and differentiated it from EY's core branding. While maintaining visual consistency with EY, the CCaSS identity stood out, reinforcing its leadership in sustainability and strong connection to the EY brand.

EY achieved global carbon neutrality in 2020 and became carbon negative in 2021. Our goal is to be globally net zero by 2025, demonstrating our leadership in sustainability and our dedication to positive change.

EMAIL BANNERS

CCaSS stands for Climate Change and Sustainability Services, and it is a specific service area offered by EY (Ernst & Young). EY's CCaSS practice focuses on helping organizations address environmental and sustainability challenges and seize opportunities related to climate change and sustainable practices.

MISSION

PHOTOGRAPHY

When selecting photography for CCaSS's visual identity, as a designer, I face the challenge of avoiding clichéd and overused images like the earth, windmills, or solar panels. To overcome this challenge, we explore alternative approaches that convey sustainability and climate change without relying on typical visuals. Some strategies to consider are:

HUMAN-CENTRIC
Highlight the human element in sustainability efforts by using photographs that showcase people actively engaging in eco-conscious activities, sustainable farming, or community-based projects.

ABSTRACT REPRESENTATIONS
Using abstract images or patterns that symbolize sustainability and climate themes without being too literal.

URBAN LANDSCAPES
Showcase urban environments implementing green technologies, energy-efficient buildings, or sustainable transportation.

MINIMALIST NATURE
Focuses on small natural elements like leaves, water droplets, or animal footprints, emphasizing the importance of conservation.

TECHNOLOGY AND INNOVATION
RepresentS cutting-edge technology, innovation, or data visualization related to climate change and sustainability.

METAPHORICAL CONCEPTS
Employ metaphors and visual analogies to communicate the message indirectly, sparking curiosity and deeper engagement.

AERIAL PHOTOGRAPHY
Capture unique perspectives from above to portray landscapes, ecosystems, or sustainable infrastructure.

DIVERSE PERSPECTIVES
Ensure inclusivity by featuring images of diverse cultures and communities working together for sustainable solutions.

MACRO PHOTOGRAPHY
Zoom in intricate details of natural elements for sustainable products, revealing beauty in the finer aspects. 

DOCUMENTARY-STYLE PHOTOGRAPHY
Use documentary-style photography to tell impactful stories about real people and organizations driving sustainability initiatives.

By exploring innovative photography choices and avoiding cliches, we breathe fresh life into CCaSS's visual identity, reinforcing the message of sustainability and climate change in a compelling and authentic manner. 

EY CCASS BRAND VISUAL IDENTITY

By adhering to EY's brand guidelines, the visual identity for CCaSS will carry forward the core elements of EY's branding, such as colors, typography, and logo usage, to maintain a cohesive and recognizable link between the two entities.

PHOTOGRAPHY

When selecting photography for CCaSS's visual identity, as a designer, I face the challenge of avoiding clichéd and overused images like the earth, windmills, or solar panels. To overcome this challenge, we explore alternative approaches that convey sustainability and climate change without relying on typical visuals. Some strategies to consider are:

HUMAN-CENTRIC
Highlight the human element in sustainability efforts by using photographs that showcase people actively engaging in eco-conscious activities, sustainable farming, or community-based projects.

ABSTRACT REPRESENTATIONS
Using abstract images or patterns that symbolize sustainability and climate themes without being too literal.

URBAN LANDSCAPES
Showcase urban environments implementing green technologies, energy-efficient buildings, or sustainable transportation.

MINIMALIST NATURE
Focuses on small natural elements like leaves, water droplets, or animal footprints, emphasizing the importance of conservation.

TECHNOLOGY AND INNOVATION
RepresentS cutting-edge technology, innovation, or data visualization related to climate change and sustainability.

METAPHORICAL CONCEPTS
Employ metaphors and visual analogies to communicate the message indirectly, sparking curiosity and deeper engagement.

AERIAL PHOTOGRAPHY
Capture unique perspectives from above to portray landscapes, ecosystems, or sustainable infrastructure.

DIVERSE PERSPECTIVES
Ensure inclusivity by featuring images of diverse cultures and communities working together for sustainable solutions.

MACRO PHOTOGRAPHY
Zoom in intricate details of natural elements for sustainable products, revealing beauty in the finer aspects. 

DOCUMENTARY-STYLE PHOTOGRAPHY
Use documentary-style photography to tell impactful stories about real people and organizations driving sustainability initiatives.

By exploring innovative photography choices and avoiding cliches, we breathe fresh life into CCaSS's visual identity, reinforcing the message of sustainability and climate change in a compelling and authentic manner. 

PHOTOGRAPHY

COLOR PALETTE/ TYPOGRAPHY/ LOGO USAGE

By adhering to EY's brand guidelines, the visual identity for CCaSS will carry forward the core elements of EY's branding, such as colors, typography, and logo usage, to maintain a cohesive and recognizable link between the two entities.

TYPOGRAPHY

LOGO

The mobile website design for AOL.com encourages users to download the AOL app from the Apple App Store or Google Play. It highlights the benefits of using the app, such as fast-loading AOL Mail and access to headlines and trending videos. Additionally, it promotes upgrading to AOL Mail+ for an ad-free email experience and customization options. The design is clean and visually appealing, with clear calls to action driving user engagement.

The mobile website design for AOL.com encourages users to download the AOL app from the Apple App Store or Google Play. It highlights the benefits of using the app, such as fast-loading AOL Mail and access to headlines and trending videos. Additionally, it promotes upgrading to AOL Mail+ for an ad-free email experience and customization options. The design is clean and visually appealing, with clear calls to action driving user engagement.

Mobile Version

PRESENTATION DESIGN

Presentation designs for EY CCaSS All-hands Communications.