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US OPEN

The 50th anniversary of the US Open marked a significant milestone in the world of tennis, celebrating a half-century of remarkable moments, legendary players, and unparalleled athleticism. As one of the most prestigious tournaments in the sport, the US Open has captivated audiences around the globe with its thrilling matches, fierce rivalries, and enduring traditions.

Objective: Create a 64-page presentation that delves into the global reach of the 50th anniversary of the US Open, analyzing fan profiles across continents, highlighting fans' favorite ATP and WTA players in the US, and showcasing the tournament's media reach and value.
Task: Transform data related to the US Open's global reach, fan profiles, favorite players, media impressions, and value into compelling visual stories that enhance clarity and audience engagement.
Tools: Keynote, Photoshop
Design choice: Utilize a variety of data visualization techniques to transform complex data into easy-to-understand visuals, ensuring that key insights about the US Open's global reach and impact are conveyed quickly and clearly to the audience.

ABOUT ME

KEYNOTE
STORYTELLING

MOTION
DATA VISUALIZATION

Ernst & Young - CCaSS

Partnered closely with the Head of Creative in brainstorming and creating a set of branding materials for CCaSS - this includes email, newsletter designs, zoom backgrounds, presentations  and event designs.

BRAND REFRESH

 VISUAL IDENTITY

ART DIRECTION

TOM BRADY 

ENDEAVOR | WME IMG 

Presentation design (55 pages)

Motions, Presentation Design, Typography

Aftereffects, Photoshop, Keynote

CLIENT (ENDEAVOR - WME | IMG)

US OPEN 

MY ROLE

MOTIONS, PRESENTATION, TYPOGRAPHY

TOOLS

PHOTOSHOP, AFTEREFFECTS, KEYNOTE

We were commissioned to design this space early after the entire building was built. Our new program included wide living room and kitchen, home theater, a master bedroom - and the most important feature: a rooftop swimming pool.

AREA.

2604 SQFT · 242 SQM

ROOMS.

4 ROOMS · 2 BATHS

HIGHLIGHTS.

LOUNGE

The 50th anniversary of the US Open was  one of the most electrifying event in tennis. The men's singles final was contested between Novak Djokovic and Juan Martin del Potro, with Djokovic emerging victorious in straight sets. In the women's singles final, Naomi Osaka defeated Serena Williams in a controversial match. Other notable players who competed included Rafael Nadal, Roger Federer, Caroline Wozniacki, and Sloane Stephens.

The 64-page presentation provides insights about US Open global footprint, fan profile across North America, Europe, Asia and South America.  We also look at fans' top favorite ATP and WTA players among US population and their DBI score (consumers evaluate celebrities across seven key attributes: Appeal, Breakthrough, Trendsetter, Influence, Trust, Endorsement, and Aspiration.) The 2018 US open archived approximately 486 Billion impressions across online news, broadcast, and social channels, which results innerly $4.5 Billion in media value. 

My role is to tackle on this challenge in creating data visualizations that tell impactful stories and communicating complex information in a clear and engaging way.

When we look at Tom Brady, it is almost impossible to look at Brady's success and not consider him the greatest quarterback of all time. His record Super Bowl appearances are more than any other team has and have produced seven rings — the most by any player — and he has never had a losing season as a starter. He has the most Super Bowl MVPs in NFL history, while he's the only NFL player with seven championships.

The 55-page presentation dives deep into his accomplishments throughout his excellent NFL career, overall awareness and appeal ranking among his peers on NFL Quarterbacks, the level of fan passion and connection to Tom Brady as well as the massive values, impressions and engagements generated from Brady’s massive social media exposure and brand endorsements. The celebrity evaluation assessment provides companies with clear insights into the talent landscape to assist in strategic business decisions on a global scale.

My role is to tackle on this challenge in creating al the visual elements and creating an impactful stories through data visualization.

When we look at Tom Brady, it is almost impossible to look at Brady's success and not consider him the greatest quarterback of all time. His record Super Bowl appearances are more than any other team has and have produced seven rings — the most by any player — and he has never had a losing season as a starter. He has the most Super Bowl MVPs in NFL history, while he's the only NFL player with seven championships.

The 55-page presentation dives deep into his accomplishments throughout his excellent NFL career, overall awareness and appeal ranking among his peers on NFL Quarterbacks, the level of fan passion and connection to Tom Brady as well as the massive values, impressions and engagements generated from Brady’s massive social media exposure and brand endorsements. The celebrity evaluation assessment provides companies with clear insights into the talent landscape to assist in strategic business decisions on a global scale.

 

My role is to tackle on this challenge in creating all the visual elements and creating an impactful stories through data visualization. 

LET'S KEEP IN TOUCH

Thanks!

CREATED WITH LOVE ❤

©2023 BY RONNA TSANG

CREATED WITH LOVE ❤

LET'S KEEP IN TOUCH!

Thanks!

DESIGN DISTRICT

SAN FRANCISCO, CA 94103

©2023 BY RONNA TSANG

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