Food Network
In collaboration with Food Network and Cooking Channel, both under Discovery, Inc., this project aims to craft an advertisement that celebrates the warmth of holiday family gatherings.
Objective: Develop advertisements that embody the warmth of holiday family gatherings, showcasing the collaboration between Food Network and Cooking Channel under Discovery, Inc.
Task: Design a set of animations that capture the warmth of holiday family gatherings, using visual storytelling to evoke emotions and create a sense of community among viewers.
Tools: Keynote, Photoshop, AfterEffects
Design choice: The design concept revolves around evoking a heartwarming and inclusive ambiance, aiming to capture the essence of holiday family gatherings through visual storytelling.
Keynote
Storytelling
Data Visualization
Motion
Food Network
Food Network and Cooking Channel, both under Discovery, Inc., collaborated on a project aimed at crafting an advertisement that celebrates the warmth of holiday family gatherings. Circles serve as recurring design elements, creating a sense of unity and flow across the animations. These circles effectively frame key content and images, guiding the viewer’s attention while adding a dynamic feel to the layout, resulting in a cohesive and unified look within the Keynote presentation. The warm red hues of Food Network blend beautifully with the earthy tones of Cooking Channel, enhancing the visual appeal and reinforcing the connection between the two brands. Engaging animations and bold statistics promote upcoming shows and seasonal programming, inspiring viewers to explore new culinary experiences and fostering a sense of community through shared meals.
Celebrating the Spirit of Holiday Family Gatherings
Objective: Develop advertisements that embody the warmth of holiday family gatherings, showcasing the collaboration between Food Network and Cooking Channel under Discovery, Inc.
Task: Design a set of animations that capture the warmth of holiday family gatherings, using visual storytelling to evoke emotions and create a sense of community among viewers.
Tools: Keynote, Photoshop, AfterEffects
Design choice: The design focuses on a heartwarming and inclusive ambiance, utilizing warm red hues for Food Network and earthy tones for Cooking Channel. Circles serve as a recurring design element, creating unity and guiding viewer attention while enhancing the dynamic feel of the animations, all aiming to capture the essence of holiday family gatherings through visual storytelling.
We were commissioned to design this space early after the entire building was built. Our new program included wide living room and kitchen, home theater, a master bedroom - and the most important feature: a rooftop swimming pool.
AREA.
2604 SQFT · 242 SQM
ROOMS.
4 ROOMS · 2 BATHS
HIGHLIGHTS.
LOUNGE